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Osborne effect

Wenn man die nächste Generation eines Produkts zu früh ankündigt, bekommt man es möglicherweise mit dem Osborne Effekt zu tun.

The Osborne effect is a social phenomenon of customers canceling or deferring orders for the current soon-to-be-obsolete product as an unexpected drawback of a company’s announcing a future product prematurely. The term was coined after the Osborne Computer Corporation, a company that took more than a year to make its next product available, and eventually went bankrupt in 1983.

Quelle: Osborne effect